Overview
• Entrepreneur Myths
• Entrepreneur Traits
• Statistics
• Entrepreneur Profile

• Overview
• Brainstorming
• Evaluating Business Ideas
• Idea Checklist
• Causes of Business Failure
• Entrepreneur Profile

• Overview
• Buying a Business
• • Factors to Consider
  • Business Valuation
  • • Selling Terms
• Buying a Franchise
• • Uniform Franchise Offering Circular
  • Franchise Evaluation Checklist
• Entrepreneur Profile

• Overview
• Segmenting
• Targeting
• Entrepreneur Profile

• Overview
• Branding 101
• Trade Names
• Fictitious Business Names
• Internet Names
• Logos
• Colors and Shapes
• Packaging
• Entrepreneur Profile

• Overview
• Sole Proprietorship
• Partnerships
• C-Corporation
• C-Corporation1
• S-Corporation
• LLC
• Professional Corporation

• Overview
• Executive Summary
• Company
• Product or Services
• Market Analysis
• Strategy and Implementation
• Management
• Financial Plan
• Tables and Charts
• Fine-Tuning Tips
• Entrepreneur Profile

• Overview
• Types
• Pros and Cons
• Taking the Plunge
• Strategies
• • Growth
  • Profit Centers
  • Pricing
• Entrepreneur Profile

• Overview
• Market Directly to the Consumer
• • Party Plan
  • Direct Mail
  • Telemarketing
  • Multilevel Marketing
  • Television Infomercials
  • Pay-Per-Call
  • Internet
• Market Through the Government
• Market Through Distribution Channels
• • Sales Representatives
  • Wholesalers
  • Chain Stores
  • Discount Stores
• Market Through Foreign Trade
• Market Through Specialty Channels
• Market Through Email
• Retail Stores
• • Clearance Store Sources
• Sales Promotion
• Media Outlets
• Entrepreneur Profile

• Overview
• PR Considerations
• News Releases

• Overview
• Creating an Ad
• • Headlines
  • Benefits
• In-House Advertising

• Overview
• Cost Plus
• Competitive Pricing
• Value-In-Use Pricing
• Mathematics of Pricing
• Pricing Techniques

• Overview
• Company, Product and Customer Knowledge
• Personal Sales Skills
• Strategies and Tactics
• • Prospecting
  • Original Contact
  • Qualifying
  • Making the Presentation
  • Handling Objections
  • Closing
  • Post-Closing
• Sales Forecasting
• • Forecasting Techniques
  • • Market Breakdown Method Examples
    • • Example A
      • Example B
      • Example C
      • Example D
      • Example E
    • Market Buildup Method Examples
    • • Example F
      • Example G
      • Example H
    • Lifetime Value of a Customer
    • Increasing Business Profit

• Overview
• Start-Up Costs
• Operating Costs
• 20 Financing Approaches
• Choosing a Bank
• 4 Cs of Credit
• Underwriting
• Loans
• • Revolving Loans
  • Trade Credit
  • Credit Cards
  • SBA Loans
  • • Section 7(a) Loans
    • 504 Loans
  • Home Equity Loans
  • Loan Package
• Equity Financing
• Extending Credit
• Equipment Leasing
• • Reasons to Lease
  • Tips
• Venture Capital
• Angel Investors
• Personal Guarantees
• Bookkeeping and Financial Statements
• • Single-Entry Vs. Double-Entry Accounting
  • Break-Even Analysis
  • Ration Analysis
  • Cash Management
• Entrepreneur Profile

• Overview

• Overview
• Tax Basics
• Income Taxes
• When To Pay
• Minimizing Taxes
• • Home Business
  • Travel and Entertainment Expenses
  • Automobile Expense and Mileage
  • Retirement Plans
  • • 401(k) Plans
    • Individual Retirement Account (IRA) Plans
  • Medical Expenses
• Sales and Use Taxes
• Property Taxes
• W-4 and I-9
• W-2, W-3 and Form 1096
• FICA, Social Security and Medicare
• Unemployment Taxes
• Form 1099
• Payroll
• Business Tax
• Excise Tax
• Tax Tips
• Audits

• Overview
• Domain Name Registration
• Domain Hosting
• Design and Publish
• Additional Features
• Web Presence
• • Rankings
  • Selling Online
  • Merchant Accounts
• E-Stores
• • Sales
  • Shipping
  • Call Center
• Fulfillment Companies
• eBay
• • eBay Strategies
• Fraud, Scams and Viruses
• Promotions
• • Search Engine Marketing
  • Natural Search Results
• Web Site Architecture
• Link Exchanges

• Overview
• Remote Office
• Wireless Office
• • Mobility Tools
  • Intranet
• Software
• • Office Suites
  • Contact Manage
  • Accounting
  • Business Planning
  • Antivirus and Anti-Spam
  • E-Commerce Solutions

• Overview
• Population
• Market Trends
• Competition
• Laws
• Traffic and Accessibility
• Physical Factors
• Office
• Lease
• • Provisions

• Overview
• Licenses and Permits
• • Home Occupation Permits
  • Occupational and Professional Licenses
  • Resale Permits
  • Specialty Permits
• Intellectual Property
• • Trademarks and Servicemarks
  • • Trademark Search
  • Copyrights
  • Patents
  • Trade Secrets
• Contracts
• Negligence and Liability
• Lawsuits
• • Employment Discrimination
  • Sexual Harassment
  • Unfair Trade Practices
• Attorneys
• Credit Laws
• Miscellaneous Laws
• Employment Legal Concerns

• Overview
• Recruiting and Hiring
• • Recruiting Methods
  • Interview Techniques
• Management and Compensation
• Independent Contractors
• Entrepreneur Profile

• Overview
• Risk Analysis

• Overview
• Business Insurance Agents
• Workers’ Compensation
• Property Insurance
• General Liability
• General Medical
• COBRA
• Directors and Officers
• Employment Practices Liability
• Errors and Omissions
• Product Liability
• Operations
• Business Interruption
• Disability
• Life
• Claims
• IRS Section 125
• Home-Based Business
• Entrepreneur Profile

• Overview
• Tip #1
• Tip #2
• Tip #3
• Tip #4
• Tip #5
• Tip #6
• Tip #7
• Tip #8
• Tip #9
• Tip #10
• Tip #11
• Tip #12

• Overview
• Nondisclosure Agreement
• Sale of Goods Agreement
• Sale of Specialty Goods Agreement
• Terms and Conditions
• Promissory Note
• Guarantee
• Corporation Articles of Incorporation
• Corporation Bylaws
• Bank Resolution
• IRC Section 83 Election
• Independent Contractor Agreement
• Employment Agreement
• Sexual Harassment Policy

• Overview
• Partnership
• LLC
• Corporation
• Buy-Sell Agreement
• Commercial Lease
• Contract
• Legal Audit
• Employment Agreement