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Rethinking the Presentation
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These practical tips can help you improve your presentations and avoid sabotaging your business's chances of success with a boring or confusing presentation--compliments of Cliff Atkinson, Nancy Duarte and Garr Reynolds.
In 2005 a Texas jury ordered drug giant Merck (MRK) to pay $253 million in damages (BusinessWeek.com, 9/5/08) to the estate of Robert Ernst. Houston trial lawyer Mark Lanier had argued the case for the Ernst family. Lanier used PowerPoint slides designed by presentation design specialist Cliff Atkinson. Atkinson told me that while the Merck lawyers bombarded the jurors with science and data, Lanier told an emotional story using visuals. I saw the slides. They contained few words and no bullet points.
Today's column is not meant to teach you the mechanics of PowerPoint or Keynote but to make you aware of a few ideas I borrowed from Cliff Atkinson and other presentation design gurus, Nancy Duarte (BusinessWeek.com, 4/10/07) and Garr Reynolds. Their practical tips can help you rethink your own presentations and avoid botching your business's chances of success with a boring or confusing presentation.
Click here for the complete article at BusinessWeek.com
Carmine Gallo, a business communications coach and Emmy-Award winning former TV journalist, is the author of Fire Them Up! and 10 Simple Secrets of the World's Greatest Business Communicators. He writes his communications column every week.
Categories: Small Business & Entrepreneurship, Columns
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