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A Simple Employee Incentive
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The multibillion-dollar incentive industry would like to convince managers and small business owners that gift cards and free trips hold the key to employee retention and engagement. It's true most employees expect bonuses, products, and trips, but recognition really boils down to the act of granting attention.
Taking the time to give people your undivided attention can do more for retention and engagement than gift cards and other goodies
The multibillion-dollar incentive industry would like to convince managers and small business owners that gift cards and free trips hold the key to employee retention and engagement. It's true most employees expect bonuses, products, and trips, but recognition really boils down to the act of granting attention. What type of recognition are you offering employees once the Starbucks (SBUX) gift card runs out?
Consider the approach of founder and former chief executive officer of 24 Hour Fitness, Mark Mastrov. He told me he motivates his people by making an emotional investment. That means showing genuine concern for peoples' lives outside of work. Mastrov said: "Sales associates are looking for leaders to believe in. Managers should sit down with them and ask what their goals and aspirations are. Ask them what they want in life and how working for the company will help achieve those goals. Ask them about their family and friends, their passions and interests. Bring up those questions even before you ask about sales. It shows that you care about who they are. It earns respect and it's the easiest thing to do."
Motivating is about bringing out the best in people, but your people will not listen to your message until they know you care. Clearly, Mastrov was onto something. Over the past two decades he has turned a $15,000 loan from his grandmother into a worldwide health club chain.
Click here for the complete article at BusinessWeek.com
Carmine Gallo, a business communications coach and Emmy-Award winning former TV journalist, is the author of Fire Them Up! and 10 Simple Secrets of the World's Greatest Business Communicators. He writes his communications column every week.
Categories: Small Business & Entrepreneurship, Columns
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