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Three Keys to Better Web Meetings
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Most Web meetings are limited to flipping through a PowerPoint deck on a computer screen while talking on the phone. But there a few ways to make a Web presentation more engaging and closer to an in-person experience.
Interactive Webinars are imperative for connecting with far-flung customers while saving on travel costs. Here, a few tips to make a virtual event more engaging.
I recently sat down with experts at Cisco Systems (CSCO) and Intel (INTC) to get a better understanding of how to do this. They told me small and midsize businesses (SMBs) must be able to connect with audiences that are increasingly more sophisticated about Web technology. And they said the number of SMBs using the Web to present is increasing.
Here are their keys.
Make a video connection.
Presenters now have the ability to be seen and heard via video. But one communications expert at Cisco's WebEx, Colin Smith, advises against too much of a good thing. He says an effective technique is to kick off an online meeting with a few minutes of video and then shut off the video application, shifting the focus to slide content (BusinessWeek.com, 4/4/08). Smith recommends ending the presentation with video. In other words, don't become fixated on using video all the time. Use all the tools at your disposal.
Develop lens presence. Robb Boyd hosts a Cisco Webcast for internal and external audiences. He says online presentations are dramatically different from presenting to a live group. As a former Cisco salesperson turned show host, Boyd has learned some camera tricks to improve video presence.
Click here for the complete article at BusinessWeek.com
Carmine Gallo, a business communications coach and Emmy-Award winning former TV journalist, is the author of Fire Them Up! and 10 Simple Secrets of the World's Greatest Business Communicators. He writes his communications column every week.
Categories: Columns, Self Improvement
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