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USERNAME:dbelaga ?
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Wellness Brands - Ramping up business based on NASA patent license |
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| LOCATION: | Longmont, CO | PURPOSE: | Grow an Existing Business |
| MEMBER SINCE: LAST LOGIN: |
7/27/09 3/12/10 |
INTERESTS: | Sports, Fitness & Recreation Small Business & Entrepreneurship |
Personal Profile |
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| About Me: |
Former Fortune 500 executive in a range of companies including Hallmark, Wyeth and Pepsi with recent experience in VC-backed ventures |
Business Description |
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| About My Business: |
Wellness Brands Inc was launched in early 2009 to commericalize the recently licensed human hydration technology developed and patented by NASA. NASA spent about 15 years in the development and testing process in an effort to prevent the ravages of hydration in our astronauts due to space flight. The testing including putting athletes through rigorous workouts as they refined the formulation and showed that is was significnatly superior to the other formulas tested. The brand: The Right Stuff TM was launched onto the market concurrent with a major feature story, about the technology and the issuing of the exclusive license to Wellness Brands, published by NASA on its websites. The early media support has been strong with stories published in a range of popular press including: MSNBC, Fox Business, Popular Science and the Washington Post to name a few. Consumer response has been quite strong with sales orders from throughout the US and internationally. More importantly reorders are pouring in - the real testament to product efficacy! |
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