Table of Contents
- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
Contributing Authors
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Steven D. Strauss
Author of The Small Business Bible |
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ORDER NOW: The Small Business Bible |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
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|
Tom Severance
Author of Business Start-Up Guide |
|
ORDER NOW: Business Start-Up Guide |
|
|
Joe Kennedy
Author of The Small Business Owner's Manual |
|
ORDER NOW: The Small Business Owner's Manual |
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Buying a Franchise
Should you buy a business franchise? Franchise ownership has aspects of both owning your own business and working as an employee for someone else. It may be the perfect opportunity for someone who wants to own a business but needs a little more structure and a little less risk. Franchises are most appropriate for someone who has considerable financial resources to pursue their idea.
Here are some of the advantages:
- A proven and tested successful concept reduces your risk of failure.
- You often have a “turnkey” operation in a total package.
- You have standardized products and systems that work.
- You have standardized financial and accounting systems in place.
- You have collective buying power.
- The franchisor often provides ongoing supervision, consulting, and training.
- You benefit from national and local advertising programs.
- The franchisor often provides useful advertising and marketing materials.
- The franchisor often provides uniform packaging.
- You benefit from ongoing research and development of new products, new variations, new ideas, and new systems.
- The franchisor may provide financial assistance in purchasing the franchise and necessary equipment.
- You receive assistance in proper site selection.
- You have detailed operations manuals.
- The franchisor may provide sales and marketing assistance.
- You are likely to receive planning and forecasting data and assistance.
Disadvantages include:
- You lose substantial control in making major business decisions by being subject to franchisor guidelines.
- Franchises are often expensive to purchase.
- You are often liable for a continuing royalty and advertising fee.
- Strict binding franchise agreements favor the franchisor.
- Franchisor’s problems will reflect on your business.
- The franchisor may restrict your choice of suppliers, products, or services.
- You may have a limited territory and may be subject to another franchise opening within your territory.
- It may be very difficult and expensive to sell or transfer ownership of the franchise.
- You may not be able to exercise your full creativity and uniqueness.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing




