- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Tom Severance
Author of Business Start-Up Guide |
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Joe Kennedy
Author of The Small Business Owner's Manual |
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Steven D. Strauss
Author of The Small Business Bible |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
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Discount stores can be another great source of sales. However, since it is their policy to sell products below normal retail, you run the risk of hurting your regular accounts that sell at a higher price. Consider disguising your product for the discount store by using a private label and changing the name, packaging, and color.
Consider supermarkets even if you are not selling a food product. Supermarkets sell housewares, stationery, magazines, toys, and more. They offer tremendous visibility.
Many specialty stores and discount stores lease out certain departments. Outside parties often lease photography, optometry, jewelry, pharmaceutical, and fast food sections of stores. The organizations leasing these departments may have such sections in many stores. One buyer can help get you in multiple locations.
Send direct mail to distributors, just as you send it to final consumers. Consider supplementing your normal distribution methods with appropriate and regular mailings to wholesalers and retailers.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing