- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
|
Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
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Steven D. Strauss
Author of The Small Business Bible |
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ORDER NOW: The Small Business Bible |
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Tom Severance
Author of Business Start-Up Guide |
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ORDER NOW: Business Start-Up Guide |
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Joe Kennedy
Author of The Small Business Owner's Manual |
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ORDER NOW: The Small Business Owner's Manual |
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There comes a time in the life of many home-based businesses when it
seems like it is time to move up and out of the house. But if you have
grown accustomed to the place, accustomed to the pace, how do you
leave the creature comforts of home and still grow? The answer is, you
don’t have to. Here are some simple ways to continue to grow and still
work in your slippers when the mood strikes.
Use an Executive Suite
Executive suites are offices that you can rent by the hour, day, week, or
month and share with other small businesses. They are fully furnished,
have secretaries and receptionists on hand, and offer all the amenities
(conference rooms, Internet access, copy machines, and so on) of your
own full time, out-of-the-house office but at a fraction of the cost. Most
usually are in beautiful, modern downtown offices, so you are assured
of impressing clients.
Fees vary depending upon your needs. For example, you may want
to continue to work at home and simply use the address of the suite on
your stationery. That works. Most suites offer an affordable virtual office
option (a couple of hundred dollars a month, tops) that allows you
to use their address, have them receive your mail, and have them answer
your phone (transferring the calls to you at home) and get a few
hours of conference room time, too, for meeting clients. The more of-
fice time you need, the more you pay. These are great places to meet
clients and make an impression.
By utilizing an executive (or professional) suite, you can put a shiny
external face on your home-based business if you desire, and at a very
affordable price.
Regus Business Centers offer executive suites at more than 400 locations
worldwide in incredible, state-of-the-art buildings. They offer fully furnished
offices, the ability to pay only for the time they use, a professional staff, a
prime business address, and high-tech, wired conference rooms. Maybe best
of all, once you are part of the system, you can use any office in any of their
other locations. If, say, you rent a virtual office in Manhattan and have to go to
Los Angeles to meet a potentially big client, all you need to do is call your New
York Regus office and have them book you a room in the southern California office
of your choice (www.Regus.com).
Rent the Space You Need
Many successful home-based businesspeople continue to run their
business out of their home while renting the space they need to grow.
Barsahrin Travis is a fantastic yoga teacher. She used to hold sessions
in the quiet living room of her house, but when her classes grew too
popular, she decided to rent space at a nearby studio. She continues to
manage her thriving business from home, but uses space outside the
house to grow.
It may be that you need warehouse space, a place for inventory, a
location for your workshops, space for employees--the reasons for
wanting more room are varied. The important thing is not to think of it
as an either-or situation. You can continue to work from home and rent
space and continue to grow. You do not have to move out of the house
to get bigger.
Remember, too, that it is fairly easy to remotely access your computer;
working in one place and logging on to another computer (back
at home, for example) is easy. The latest version of Windows offers this
sort of interface, as do web sites like www.GoToMyPC.com. Having a
small business server also allows you to remotely access your office,
which makes having two workplaces much easier.
Get Help
When you face the happy dilemma of too much growth and not enough
room, another option is to contract with another company or individual
who can handle the overflow for you. Yes, hiring people as either an
employee or independent contractor to do work you could do yourself
costs money, but that is what businesses do--they segment duties and
hire staff to handle jobs. It is a sign that your home-based business has
reached a more mature stage of development.
Aside from taking those duties off your hands, the other benefit of
hiring help is that it frees you to concentrate on matters more important.
Far too many small businesspeople spend far too much time working
in their business and not on their business. You only have so much
time, and when you spend it stuffing envelopes, filling orders, or collecting
past-due invoices, you take time away from doing something
else, usually a better, smarter use of your time. Hiring staff enables you
to have more free time to think bigger and plan better.
Go Virtual
If you do not want the expense and responsibility of hiring employees
and finding space for them to work, consider instead hiring a virtual assistant:
an independent contractor who works from her own home or
office, handles duties for you, and communicates with you via telephone,
fax, and messenger services. Virtual assistants, or VAs, have become
quite the rage. According to the International Virtual Assistants
Association, “A Virtual Assistant (VA) is an independent entrepreneur
providing administrative, creative and/or technical services. Utilizing
advanced technological modes of communication and data delivery, a
professional VA assists clients in his/her area of expertise from his/her
own office on a contractual basis.”
VAs are especially good at handling unwanted administrative duties
such as collections, marketing, travel planning, research, and account-
ing. They might even help with your web site, prepare your newsletter,
or schedule appointments. VAs are affordable, typically less than $50 an
hour. You pay only for the time you use. Maybe best of all, by hiring a
VA, you get all the advantages of having a guy or gal Friday without the
associated overhead--no related employment costs or taxes, no rent for
office space, nada.
A VA can really help your business grow. A good one is committed
to your success, knowing that if she does well, you will do well, and if
you do well, she might do even better.
Excerpted from The Small Business Bible © 2004, John Wiley & Sons, Inc.




