PerfectBusiness - The Entrepreneur Network to Create Your Perfect Business

Table of Contents

Web

Technology

Location

Legal

Personnel Management

Risk Management

Insurance

Business Success Tips

Sample Documents

Checklists

Contributing Authors

	Steven D. Strauss Author of The Small Business Bible
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	Joe Kennedy Author of The Small Business Owner's Manual
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	Tom Severance Author of Business Start-Up Guide
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	Stephanie Chandler Author of The Business Startup Checklist & Planning Guide
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Market Through Distribution Channels

Department stores may be an excellent source for selling your product if you can place it in the store. Determine what department within the store your product best fits, and talk with the buyer for that department. Listen and learn from the buyer. They have a wealth of information. Consider contacting a “resident buyer” who represents many department stores across the state or the country. This is more effective and efficient than trying to contact all stores directly.

You may want to sell through chain stores, discount stores, supermarkets, leased departments, and dealers. You can try to contact all these channels directly, or you can use sales representatives, wholesalers, or jobbers.