- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Tom Severance
Author of Business Start-Up Guide |
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ORDER NOW: Business Start-Up Guide |
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Steven D. Strauss
Author of The Small Business Bible |
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ORDER NOW: The Small Business Bible |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
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ORDER NOW: The Business Startup Checklist & Planning Guide |
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Joe Kennedy
Author of The Small Business Owner's Manual |
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ORDER NOW: The Small Business Owner's Manual |
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Market your product or service through numerous other channels. Here are a few ideas on these “specialty” channels.
Armed forces post exchanges carry an assortment of merchandise equal to that of many department stores. Contact them directly, or obtain a list of the exchanges from the US Defense Department.
Premiums are those items given away by companies in exchange for the consumer doing something or buying something in return. Could companies use your product as an incentive premium? This is a multi-billion dollar industry.
Advertising specialties are the give-away items with a company advertising message printed on it. Pens, coffee cups, caps, key rings, memo pads, calendars, and executive gifts are all common examples. Would your product be a suitable novelty, gift, or souvenir for a company?
Selling franchises and business opportunities, or licensing your product, service, or idea, are more sophisticated ways of marketing and distributing. They can greatly expand your market reach if used properly. Be sure to obtain specialized market and legal advice before venturing into these areas.
Trade shows, fairs, and expositions can all be important distribution methods and excellent ways to learn more about your market. Representatives from everywhere attend industry trade shows. This could be a good opportunity to meet and interview potential agents, talk with decision-makers, and even learn from the competition. Plan and organize your time well. Follow-up after the show with the contacts you made.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing