- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Joe Kennedy
Author of The Small Business Owner's Manual |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
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Steven D. Strauss
Author of The Small Business Bible |
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Tom Severance
Author of Business Start-Up Guide |
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Sales promotion activities are the items, other than advertising, public relations, and personal selling, that stimulate interest, trial, or purchase by final customers or others in the distribution channel. You can direct your sales promotion activities to consumers, distributors, or your own salespeople.
These activities are rarely the main promotion activity of a business, but they are often an effective and fun supplement to the regular promotion schedule. Here are some examples:
Sales Promotion Activities Aimed at Final Consumers:
- Banners and streamers
- Samples
- Calendars
- Point-of-purchase materials
- Aisle displays and signs
- Contests and games
- Sweepstakes and lotteries
- Demonstrations
- Coupons and rebates
- Trade shows and fairs
- Trading stamps
- Low-interest financing
- Entertainment
- Trade-in allowances
- Tie-ins
- Sports sponsorship
Sales Promotion Activities Aimed at Middlemen:
- Price deals and rebates
- Promotion allowances
- Sales contests
- Calendars
- Gifts and premiums
- Trade shows and fairs
- Exhibits
- Demonstrations
- Meetings
- Catalogs
- Merchandising aids
- Signs and displays
Sales Promotion Activities Aimed at Your Own Sales Force:
- Contests and games
- Bonuses
- Meetings
- Portfolios
- Displays
- Sales aids
- Training materials
- Travel incentives
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing