- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Joe Kennedy
Author of The Small Business Owner's Manual |
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ORDER NOW: The Small Business Owner's Manual |
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Tom Severance
Author of Business Start-Up Guide |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
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Steven D. Strauss
Author of The Small Business Bible |
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Start-up costs consist of every item you must obtain, and every expense you must incur and pay for, before your business is ready to open its doors. It includes the capital needed to acquire plant and equipment such as furniture, fixtures, leasehold improvements, computers, vehicles, and signs. It also includes capital needed for deposits, advertising, supplies, inventory, and training.
Make a complete list of all items you need to acquire and pay for before the business opens. You next want to think of creative ways to keep the actual cash paid out for these items to a minimum. Leasing, purchasing on an installment basis, and bartering are a few techniques. Cash is king in small business. Take all possible steps to minimize cash disbursements.
Every business is different. You need to carefully analyze your specific start-up cost needs. Small personal service businesses may have minimal requirements. Retail businesses and manufacturing businesses are likely to have substantial financial needs.
Make a list of items needed, date when needed, estimated total cost, and estimated up-front cash outlay. Here are some items to consider in your analysis:
- Inventory
- Real estate
- Office equipment
- Signs
- Automobiles and trucks
- Furniture & Fixtures
- Leasehold improvements and repairs
- Advertising, publicity, and promotion
- Deposits for lease, utilities, taxes
- Legal and accounting services
- Government licenses, fees, and taxes
- Wages and payroll taxes for training
- Outside consultants and professionals
- Architect and space planner fees
- Office supplies and software
- Prepaid rent, interest, taxes
- Telephone system
- Yellow pages directory advertising
- Property and liability insurance
- Fees and costs to obtain capital
- Travel and investigation expenses
Regard your start-up capital, especially amounts needed for plant and equipment, as “cautious capital.” You want to minimize the actual cash outlay for these items by using some of the funding sources and techniques discussed later. Retain most of your cash for working capital needs.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing



