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According to success expert Brian Tracy, "When an airplane leaves Chicago for Los Angeles, it is off course 99% of the time. This is normal and natural and to be expected. A pilot makes continual course corrections, a little to the north, a little to the south. The pilot continually adjusts the altitude and throttle. And sure enough, several hours later, the plane touches down at exactly the time predicted."
Why wasn’t the pilot concerned when he got off course?
How did the pilot end up in Los Angeles, as he hoped?
The answer is that he had a CLEAR VISION of where he was headed. He had a GOAL. In spite of the fact that he was off course 99% of the time, he was always moving toward that defined GOAL.
Whether you are seeking to create a new business, or grow an existing one, you muste have a CLEAR VISION for your business.
- What is your company’s mission?
- What are your primary products or services?
- What is your business model or success formula?
- Who are your customers?
- Who are your competitors?
- What are your competitive advantages and disadvantages?
- Will you compete on price, quality, service or another feature?
- Do you have the right team to execute the plan?
- How will you market and distribute your product or service?
- Who are your suppliers or partners?
- Do you have the necessary capital?
- How will you build your brand and reputation?
- How will you use technology to improve your marketing, service, organization or margins?
- What are your goals?
Visualize your business as you would like it to be. Visualize every detail of your office, store, restaurant, car wash, invention or board game as you hope to see it in an ideal world. Who is on your staff? What are they working on? How many desks are there? What color is the carpet? Be clear in your mind first.
Write down your ideas in an outline. Make sure you cover all aspects of your business, so you can explain it to others. Once you’ve clarified your vision for yourself, writing a plan is easy.
Do some necessary research to validate your plan. Put a great deal of thought into your plan, and assemble the information in an organized way. Be realistic in your sales projections, and expect the timeline and expenses to change. For a new business, proper business plan content and format are needed to demonstrate your professionalism.
For more on creating a business plan, visit:
If you have an existing business, you should have, at the very least, a partial plan with defined objectives and action steps. Your plan may change over time, as you encounter new technologies, competitors and other factors, but your vision should remain consistent.
Every business experiences distractions, setbacks and potential opportunities that don’t work out. Your ability to maintain a CLEAR VISION will allow you to adjust and adapt your plan without losing sight of your goals.
SELF ASSESSMENT: Do you know exactly where your business is headed?
SHARE WITH OTHERS: How has planning and visualization helped your business?
Comments [2]
Do some necessary research to validate your plan. Put a great deal of thought into your plan, and assemble the information in an organized way. Be realistic in your sales projections, and expect the timeline and expenses to change. For a new business, proper business plan content and format are needed to demonstrate your professionalism.
hello my name is Fame Marqueet and i am looking for all the information i can get on how to start my own marketing business online. i am 26 yrs old,working a 9-5 & currently finishing up my degrees in Computer Programming,Business Administration and Web & multimedia(yes triple major it's exhausting). i am very passionate about my idea and already have many great talents to market just no clue where to start i have purchased many books but i feel as though information from people who have actually made it and are living their dreams would be more beneficial to me in my journey.i have written 3 business plans and i already have my vision set in stone with other ideas outside of online marketing. so my question is how do i go about getting funding for an online business or any of my other ideas with no assests and with being a victim of identity fraud currently working to fix my credit. i feel like there is no hope and no one who will help to support my ideas and dreams and this makes it hard to not give up.any advice would mean the world to me