Table of Contents
- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
Contributing Authors
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Tom Severance
Author of Business Start-Up Guide |
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ORDER NOW: Business Start-Up Guide |
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Joe Kennedy
Author of The Small Business Owner's Manual |
|
ORDER NOW: The Small Business Owner's Manual |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
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Steven D. Strauss
Author of The Small Business Bible |
|
ORDER NOW: The Small Business Bible |
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Fine-Tuning Tips
If you are using the business plan to obtain outside debt or equity financing, you need to fully support and document your analysis and conclusions. Make a very professional presentation.
Here are a few tips on adding the final touches and making sure the final plan is ready:
- Provide an executive summary and table of contents.
- Tab each section for easy reference.
- Utilize an attractive and professional looking cover or binder.
- Make sure the plan fits your need. It should not be too long, short, fancy, or plain.
- Use graphs, charts, diagrams, pictures, photographs, and other relevant visual aids to add interest and improve comprehension.
- Number and account for each copy of the plan, and indicate that the information is proprietary and confidential.
- Obtain independent review and recommendations of the plan from entrepreneurs, accountants, lawyers, bankers, and other carefully chosen third parties.
- Make it clear what you expect to accomplish in the business and what you want from the reader.
- Explain in both quantitative and qualitative terms the benefit to the user of the products or services.
- Present solid evidence of marketability.
- Explain and justify the product development and any manufacturing process along with associated costs.
- Document the financial projections and data, and ensure they are realistic and believable.
- Portray the management team as experienced and having complementary skills.
- Show investors how they will cash out in an appropriate time frame with capital appreciation.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing