- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Tom Severance
Author of Business Start-Up Guide |
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ORDER NOW: Business Start-Up Guide |
|
|
Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
|
|
Steven D. Strauss
Author of The Small Business Bible |
|
ORDER NOW: The Small Business Bible |
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|
Joe Kennedy
Author of The Small Business Owner's Manual |
|
ORDER NOW: The Small Business Owner's Manual |
|
3 - PRODUCT OR SERVICE
DESCRIPTION
Describe your product or service in full detail. What does your business do? What is your focus or specialty that your business will be known for? How will profits be earned? Describe your pricing and margins.
FEATURES & BENEFITS
What are the key features of your product or service? How will you define or differentiate your product or service in the marketplace? Will you compete on price, quality or unique features? What are the benefits that you offer to customers?
COMPETITION
Who are your direct and indirect competitors? List types of competitors as well as specific companies. Break down the strengths and weaknesses of your competitors. What percentage of the market does each competitor control? (TIP: Research your competition through industry web sites and magazines.)
COMPETITIVE ADVANTAGE & BARRIERS TO ENTRY
What competitive advantages will your business have? How will you overcome your competition? Are there barriers to entry that will prevent existing or future competitors from taking away your advantages? Do you have any proprietary rights, contracts, abilities or relationships that will protect the value of your business in the long term?
DEVELOPMENT
What is your long term plan to enhance your products or services? Will you add more product lines or services? Will you open new locations? Where will you find growth opportunities?