OUR CONCEPT

Founded in 2009, BLUEBERRY PET BOUTIQUE is a premier specialty pet retailer catering to the mid to upper end customer.   We compete on the basis of brand authority, design, quality and value of merchandise, intuitive personalized service, as well as the ease of location and expert appearance of our store. 

THE PET INDUSTRY

The APPA “American Pet Products Association” estimates that the calendar year of 2009 the pet industry market will be approximately $45.4 billion.  

The APPA forecasts that the market will grow by 6% in 2009 to about $48.1 billion (during one of the greatest economically challenging environments in our history).  The market’s growth will accelerate with the anticipated economic recover in 2010 and 2011, growing an estimated 7.5% in 2010 to about $51.5 billion.  

Based on the 2007/2008 APPA National Pet Owners Survey, more than 71 million households in the United States own a pet.  In total, there are approximately 88 million cats and 75 million dogs owned as pets in the United States. 

The APPA estimates that food and treats for dogs and cats are the largest volume categories of pet-related products and, in calendar year 2008, approximated $16.8 billion in sales, or 38.9% of the market. 

Pet supplies and medicine sales account for approximately 23.1%, or $10.0 billion, of the market. These sales include dog and cat toys, collars and leashes, cages and habitats, books, vitamins and supplements, shampoos, flea and tick control and aquatic supplies. 

Veterinary care, pet services, and purchases of pets represent approximately 25.7%, 7.4% and 4.9%, respectively, of the market.

OUR COMPETITION

Leading competitors in the pet retail industry remain Petsmart, Petco, Walmart, Target and Grocery, all of which compete with each other and offer little differentiation of products or brands; let alone the customer experience.  At our level, specialty pet stores, the landscape remains fragmented with most of the presence being online, local pet shops and specialty stores carrying parts of an assortment or category.  Brand recognition continues to be a challenge without a formidable leader in the industry for better products; this is our opportunity.

OUR GOAL

After having successfully tested our concept over the past year we are hoping to partner with a Venture Capital firm or partner to help us take advantage of the white space in the market, and to take our concept to the next level.  We see the potential of 200-250 stores being established in better neighborhoods and high profile shopping promenades nationwide.  The opportunity to service our customers through Stores, Direct Mail and ECommerce will make us the dominant brand and leader in the specialty pet industry.