BUSINESS/PROJECT PITCH
ICON Aircraft
The Next Powersport
ICON Aircraft – The Next Powersport
Disruptive FAA Regulation Changes Create a New Consumer Aircraft Market
MISSION: To produce mainstream, consumer-focused sport aircraft that are safe, intuitive, fun to fly and inspiring broad market adoption as seen in great consumer product companies, such as Apple, BMW and Mastercraft.
COMPANY: ICON Aircraft Inc. (Delaware C Corp)
Management: Kirk Hawkins (CEO) and Steen Strand (COO)
Industry: Consumer Vehicles / Powersports
Corporate HQ: Los Angeles, California
Employees: 15
NEW MARKET CREATED BY DISRUPTIVE REGULATORY CHANGES:
In 2004 the FAA created: 1) the Light Sport Aircraft (LSA) category, and 2) the Sport Pilot License. Called the “biggest change in aviation in 50 years,” the new rules safely and dramatically lower the training time and ownership cost for consumer aviation by more than 50%. These new regulations enable ICON to address the enormous, latent demand for personal aircraft from a broader consumer demographic than previously possible.
"ICON is like Apple Computer all over again - leveraging exceptional industrial design and engineering to deliver revolutionary products for mainstream consumers that would be otherwise technically out of reach. I'm currently not a pilot, but the ICON A5 is an airplane even I'd learn to fly." Joel Peterson, Chairman JetBlue Airways, ICON A5 Customer and Investor.
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Business Pitch Comments/Reviews [6]
Hi Mike,
ICON edited this pitch before allowing us to make it public. Their original pitch (which was evaluated by the judges) contained some private information that they only wanted judges and serious investors to see.
Remember, all of the pitches on PerfectBusiness.com can only be viewed by accredited investors, so we had to ask all 3 winners for permission before making these public.
ICON did an excellent job of communicating the key components of a good pitch, as did the other two winners.
You've made very good points.
Dan
Just curious, the rules said to address 4 key components - namely market size, competitive threates, team, and how revenue would be generated. I just did not get it. The video says nothing at all, (but great shots very impressive!), and the written pitch does not address these areas. Is there an other pitch that the judges saw? Sorry, by the rules this is a one star.
Excellent presentation. Good luck with your venture.
Post Reply
How much does one cost?