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USERNAME:pkraft ?
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President and co-founder of Procedura, LLC. Web-based, virtual demonstrations of medical procedures designed to better inform patients and mitigate risk. |
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| LOCATION: | Morristown, NJ | PURPOSE: | Launch a New Business |
| MEMBER SINCE: LAST LOGIN: |
9/03/09 10/05/09 |
INTERESTS: | Health & Medicine Small Business & Entrepreneurship |
Personal Profile |
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| About Me: |
Serial Entreprenuer- background in publishing and software. Started, ran and sold Link, the CollegeMagazine (1991-1998) to College Television Network. Worked there as Publisher-SVP for 2 years (1998-2000). College Television Network sold to Viacom and becamse MTVu. In 2001 I started GoalQuest (software to help colleges recruit and retain students). Built, ran and sold GoalQuest (2001-2007) to Education Dynamics. Worked there for 1 1/2 years after acquisition. Started Procedura, LLC in late 2008- software to help patients better understand sugical procedure risks, designed to reduce malpractice lawsuits and defensive medicine practices. Procedura founded by myself and three other partners (one of whom is an Obstretrician in NJ- Procedura is his brainchild). According to Amitabh Chandra, an economnist at Harvard, Procedura is a "game-changer." And so, we've been busy ever since, trying to change the game:). Please feel free to contact me anytime- I'd love to chat! Peter Kraft |
Business Description |
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| About Procedura, LLC: |
Procedura provides web-based, virtual demonstrations for patients to improve understanding of medical procedures and their risks. Key benefits of Procedura include:
The market opportunity for Procedura is quite attractive. Here’s how we view it: President, co-founder |